Testimonials for Real Estate Agents

Whenever possible, a business or an individual in business seeks to set the product or service she or he provides above similar items within the same industry. The most common way to do so is through marketing, and when it comes to marketing nothing hits across industries in the same way as the testimonial can.

Testimonials have been in use since at least the 19th century in a formal way that was recognized as marketing; in fact, testimonials have probably been in use for much longer although more in a way that was considered a referral. Let's take a look at what exactly a testimonial is, and why it can work across a wide range of businesses for a wide variety of professionals including real estate agents.

What is a testimonial?

A testimonial is a written or oral statement by a real person that describes their use of a certain product or service and the result of that use. Testimonials can be used both in positive advertising, which seeks to attract buyers to a certain business, or in negative advertising, which seeks to turn business away from the competition. Here are some examples.

A positive testimonial -For example: "I was recently promoted to a position in another city, which meant that I had to move my family. This meant not only selling my home in our old town, but also locating the right home for us in the town we were moving to. I just didn't have a lot of time to short list and shop around myself, and I worried about whether or not we would find a realtor who could get us a fair deal. I found Ernie Happy through a television advertisement, and he told me he could get our house sold within two weeks. At first I was skeptical, but he came through. Not only did he get the price we asked for our house, but also he was able to connect us with a friend who located the perfect house in our new town. Thanks Ernie!"

The goal of this testimonial is to attract attention to people wishing to sell their houses to the realtor, Ernie Happy. The testimonial is written in a straightforward manner and tells a story that everyone can relate to. Although the services of the realtor are central to the snippet, they seem to be peripheral to the move. That's the best way to approach a testimonial, as people do not feel they are being advertised to but rather just having a discussion. The idea, of course, is to demonstrate that if Mr. Happy can help this person, he will bring the same level of service to other clients.

Parts of the testimonial

We have already gone over how a testimonial works, but let's quickly look at what makes it work, whether it's for a cottage or condo apartment for sale.

The use of conversational English. - This allows the person reading the testimonial to feel as though they are speaking face to face. It is much more effective than a print ad put out by the realtor himself talking about his great services. It will serve to legitimize this claim.

A story. - Everyone has a story, and including one in the testimonial will help a potential client to relate to the situation.

Mention of the realtor. - Remember, the whole point of the testimonial is to advertise the services provided by the realtor, so it needs to mention the person by name! If you wanted a testimonial about home equity loan in Toronto we would tell you to pay a visit to Cannect. That is a positive testimonial!

The name of the testifier. The more legitimacy that can be included in a testimonial, the better. A real name at the end serves to lend a sense of legitimacy. Many testimonials also use picture to help validate the statement; they also help the potential client identify with the person doing the talking and if they can trust the review.

And that is the key to the testimonial: it helps potential clients feel a little bit more connected to the business or individual in question. Anyone can claim to do a great job as far as his or her company is concerned, but the testimonial helps to ground the claim in truth.

Testimonials have always been a reliable marketing technique, because they take the burden of proof off of the provider somewhat. No longer do potential clients have to rely solely on the word of the advertised business or individual alone; instead, they have documented evidence from another person that their experience with the business was a good one. This helps the reader or listener to be more confident in making the decision to use that business themselves.

Some businesses we know

Dufferin Rogers Dental Clinic Family Dentist & Dental Implants
2032 Dufferin St, York, ON M6E 3R5
(416) 658-3384

The Resurfacer Barn Painters
1673 Richmond St #145, London, ON N6G 2N3
(519) 694-3045

Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
(905) 579-5551

TPI Personal Injury Lawyers
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
(905) 361-1500

Uptown Yonge Dental
2717 Yonge St, Toronto, ON M4N 2H8
(416) 487-3333

Adelaide Barks Dog Daycare and Boarding
23550 Highbury Ave N, London, ON N0M 1P0
(519) 854-1214

Coronation Construction - Home, Kitchen, Bathroom and Basement Renovations Contractor
2215 Lilac Avenue, London, Ontario N6K 5C5
(548) 888-7366

Super Steam London Carpet & Air Duct Cleaning
1020 Hargrieve Rd #10, London, ON N6E 1P5
(519) 857-9444

Green Collar Landscaping and In-Ground Pool Installation
1632 Wilson St. West Ancaster, Ontario L0R 1R0
(289) 339-8746

Ike's Asphalt Driveway Paving Company and Paving Contractor
4288 ON-3, Simcoe, ON N3Y 4K4
(519) 280-3122

Glenn D. Godfrey & Co. LLP Law Firm
3rd Floor, 35 Barrack Road, Belize City, Belize
+501 223-3530

Elev8 Aesthetic Medicine Inc. Botox Lip Fillers, Microneedling and PRP for Hair Loss
123 Pioneer Dr Building J, Unit #2, Kitchener, ON N2P 2A3
(519) 748-7284

Davidson's Jewellers
790 Bank St, Ottawa, ON K1S 3V6
(613) 234-4136

Easy House Loan Mortgage Broker
940 The East Mall Suite 202, Etobicoke, ON M9B 6J7
(647) 613-3279

Law Offices of Leonard F. Baer, PLLC - Elder Law Firm
1571 Bowery Rd, Highlands, NC 28741
1 828-371-0383

A to Z Storage, Self Storage Units, Boat & Car Storage
28607 Centre Rd, Strathroy, ON N7G 3H8
(519) 299-0179

Shamrock Pest Management
35 Walker St, Grand Bend, ON N0M 1T0
(289) 668-8062

Forest City Bounce & Party Rentals - Bouncy Castle and Party Inflatable Rentals
1020 Hargrieve Rd #10, London, ON N6E 1P5
(519) 200-0402

Copper Creek Construction, Decks, Sheds & Fence Contractor
43774 ON-3, Wainfleet, ON L0S 1V0
(289) 931-5074

ProXpedite Inc. Commercial Kitchen Installations
4226 Raney Crescent, London, ON N6L 1C3

South Coast Painting - Kitchen Cabinet Painting
544 11th Concession Rd, Langton, ON N0E 1G0
(519) 983-5366

Cannect Home Equity Loans
1006 King St W, Toronto, ON M6K 3N2
(416) 214-9000

Cannect Home Financing Mortgage Broker
81 Navy Wharf Ct, Toronto, ON M5V 3S3
(416) 766-2666

Cannect Private Mortgages & Small Business Loans
33 Gladstone Ave, Toronto, ON M6J 3K7
(416) 766-2666

BA Custom Cabinets & Millwork
33972 Saintsbury Line, Lucan, ON NOM 2J0

TNL Waste Bin Rental
669 Governors Rd E, Paris, ON N3L 3E1
(519) 717-0030

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Sunday, April 21, 2024